SK Net Service Company Ltd:Microsoft CEO Steve Ballmer said the purchase of Yahoo has ended

July 25th, 2008 by nopq632

Ballmer said that Microsoft’s acquisition of Yahoo’s significant, because it will be both the research and development and investment into one data center, saving significant cost. However, he said, the ultimate result of this transaction prices and a possible extension of the regulatory approval of the problem and collapsed, “the two sides in prices can not reach a consensus on the issue, but if forced to regulatory approval process and the extension of…… can not be said to be good The tactics. ”

Yahoo to buy outside the major programme

Ballmer explained to the investors of a number of parties for up to six months of negotiations ending a deadlock in July, said: “We have our own set of principles, but on these principles and Yahoo start of negotiations has not been progress. Well, since the end, we can continue moving forward. ”

(SK Net Service Company Ltd)

July 25, according to foreign media reports, Microsoft CEO Steve Ballmer (Steve Ballmer) Thursday said that the need for Microsoft in the Web search business to invest heavily, but now, to buy Yahoo has been on “the end.”

Ballmer said that Yahoo to buy Web search reflect the importance. He pointed out that the search is to find more and more consumers of digital media and e-commerce services starting point, contains 1 trillion U.S. dollars of business opportunities.

Microsoft’s search and advertising group senior vice president of Sati Ya Na Dela (Satya Nadella) said that the search service will be this fall in the Facebook Web site launched

Prior to that Microsoft must be in early May before a deal with Yahoo, can the new government get on the stage regulatory approval, but was rejected by Yahoo’s 47.5 billion U.S. dollars of Microsoft’s offer.

Ballmer said that Microsoft is raising to buy Yahoo and Web search industry leader Google competition efficient shortcut, “Yahoo launched around the centre of many of negotiations with relevant content, of course, also concerned with other things. This is a Microsoft and Google between the ‘two-struggle’. ”

Microsoft announced that in order to show that the existing Internet business momentum, the company has a deal with Facebook, will search engine and search advertising introduction of Facebook, the expansion in the latter site banner ads on the exclusive sale of the existing agreement.

Microsoft’s Ballmer Thursday in the opening ceremony of the annual analyst, said: “We between the two companies did not start any negotiations. Yahoo has been under negotiation is a tactical, not strategic.”

This article is provided by SK Net Service Company Ltd

Yahoo to buy is tactical rather than strategic


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SK Net Service Company Ltd:What is the relation between SOA and SaaS ?

July 25th, 2008 by nopq632

There are many people believe that, SOA is not as enterprises may not have the ability to run internal SaaS. “Arduous enterprise infrastructure to reduce the beneficial part of the SOA, SaaS will provide a more agile and cost-effective third-party service option.”

First need a clear point is: SOA is a framework approach, which is a SaaS delivery model.

Ultimately, SOA is not likely to have the enterprise SaaS as the ability to run, but in many ways it can pave the way for SaaS, and no matter how the internal infrastructure of the SOA, and are not market-driven SaaS contend Sensitivity

We can such a simple definition of SaaS: the deployment of software for hosting service, and network access can be customized on-demand customers, developers and the implementation simple. The rapid development of Internet, software as a service to provide increased customer demand. SaaS and this is a new model conforms to this requirement, it can help software developers by providing services in the form of winning customers.

There is no doubt, SaaS a complete subversion of the traditional software business model. It not only from the price, delivery mode, the risks brought about a marked improvement, is to promote the software and Internet integration and the development of the entire software market.

For its development after a sober expected, “more because of the scale of operation and get the economy and the external value of the proposed service will replace the internal implementation of the service. As enterprises gradually learn from SOA-driven service provider concept , ITIL and SaaS will face a question: as service providers, they need quickly, to provide cheap and reliable services, including the implementation of management, reporting and form features, services to enhance their competitiveness. Therefore, enterprises will not likely The maintenance expensive, personal, monotonous enterprise infrastructure, but will shift the effective external computer processing platform. Beyond the face of the future, the future of the enterprise will eventually custom “business as a service” (Baas) that in order to achieve Construction overall value chain rather than simply buying software. ”

SOA and SaaS between what there is a link »is a service infrastructure (Service-Oriented Architecture), is a software as a service (Software as a Service). At the very least, they are on the “services”.

Along with the more fiery of SaaS, coupled with the continued in-depth SOA on the market more and more people started talking about SOA SaaS products in the capacity. It is true that more and more software vendors will use SaaS approach to needs-based products to provide consumers with SOA. This is what we expect to see, but also to some extent confused the SOA and SaaS.

From the simple definition and realization of form, “SOA can be considered SaaS in the enterprise implementation of a form.” This official view on the current SOA and SaaS most heated arguments.

SaaS as a delivery mechanism, the transmission mechanism that single examples / lease a number of software applications procedures. Loosely Coupled SOA is the development of the software architecture. Therefore, SOA, including software is all about how to structure things, but SaaS is all about how software is being applied.

It can be said that the two technologies are symbiotic, but they can be different ways to achieve, through different ways to work together.

This article is provided by SK Net Service Company Ltd

Supporters that “the majority of enterprises will eventually become the consumer and publisher services, thus obscuring the SOA and the boundaries between SaaS.”

SOA SaaS bring the existing loose coupling, but also of the agreement, to governance services. In this context, SOA SaaS approach is beneficial. On the other hand from the case, SOA and SaaS in the re-use, cost control, standardization of reference each other, the two are beginning to convergence.

(SK Net Service Company Ltd)


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SK Net Service Company Ltd:The future market of integrated internet will be in China

July 25th, 2008 by nopq632

(SK Net Service Company Ltd)

China Internet Network Information Center (CNNIC) yesterday released the “22 China Internet Development Report” showed that as at the end of June 2008, the number of Internet users in China reached 253 million, ranks first in the world. Nevertheless, the Internet penetration rate is still below the global average (21.1%). Ma Huateng, the Internet has led socio-economic development of capacity and strength, there will be more and more enterprises to adopt the Internet and the means of integration, strengthening competitiveness, which use the Internet to conduct online marketing is one of the most important aspect.

Schulz believes that in today’s market, consumers control their decisions and the use of the media system. The media can continue to send a message, but from the audience to decide in the end they want to receive information. The biggest difference with the past, today’s consumers can sit behind the new media have a choice, do not have to passively accept the ads. Therefore, Tang »Schulz said that integrated marketing is to combine all the on-line, online and offline marketing methods. Tang »Schultz also criticized the effect Luanhua Qian did not stress the traditional advertising model, which are based on very limited knowledge on the audience to the advertisers do not know who is the audience. Tang »Schulz believes that China’s development of the Internet decide the future of integrated marketing.

“Tencent wisdom» efficient online marketing summit “held in Shanghai yesterday, the father of integrated marketing, Northwestern University School of Business Professor Tang» Schulz in the General Assembly that the number of times the world has changed, the outflow of traditional Western-style Must be because the Internet advertising model and the emergence of technology and change

This article is provided by SK Net Service Company Ltd

Tencent said Ma Huateng, CEO, although this year due to high energy, the loan-to-crisis macro environmental impact of the global economy there are various degrees of problems, but China’s Internet has not been affected. It is predicted that by 2010 China’s Internet market size will exceed 100 billion yuan, of which the Internet advertising market size will exceed 20 billion yuan.


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SK Net Service Company Ltd:The driving force inside the joined industry

July 25th, 2008 by nopq632

(SK Net Service Company Ltd)

This article is provided by SK Net Service Company Ltd

Therefore, the choice and the Ministry of Information Industry and Telecommunications Research Institute of cooperation can be called good intentions, in addition to China’s market potential factors, more importantly, as China Telecom Research Institute of Government Property monitoring, resource planning policies in support of research institutions, The national telecommunications network facilities and technical standards system has a pivotal position, and, in its mobile business innovations in addressing the above information from the site 12,114, has gradually improved the mobile Internet industry chain on addressing the various links, and information from Site in the Government’s support and the support of standards, has become a mobile technology in addressing China’s national standard, so,. Mobi site with information from the fusion of the two sides is indeed in terms of resources allocation and mutual complementarity, Information also means access to the site domain name system,. Mobi will be the dual policy and technical support.

However, bilateral cooperation, not only significance of the case.

Although like cn, com that can directly enter the same direct access to sites, but. Mobi as the only global mobile Internet was created for the domain name, naturally there will be agreement, technical support, not to mention, cell phone giant Nokia, Samsung and others are. mobi investors, from the support of these forces Bukexiaoshi, mobile terminals installed in the browser, the future. mobi domain names may be the default, even omitted, without any prejudice. However,. Mobi enter the Chinese market still needs to face a localized user experience and habits of the issue, after all, the English on the phone memory and input by the Chinese people is not good at,. Mobi needs in technology, and lack of resources above the Greek integration To extend their value.

Filed. Mobi, background is indeed prominent,. Mobi is the world’s first, but also the only one specifically for mobile phones and mobile terminal equipment create the domain name, its 14 major investors, both world-class operator Vodafone, Hutchison Telecom, the dominant mobile terminal Nokia, Samsung, the Internet or the corporate logo of Google, without exception, everyone Xiang Dangdang is the industry leader, also covers the future of the mobile Internet industry chain every link. In the highly competitive field of communications, also has never let any one thing on every link of the industrial chain of giants stand on the same camp, this is undoubtedly thanks to the mobile Internet by the release of the charm.

As was traditional at the rise of the Internet, completely changed the world of work and lifestyle, and world integration. Now, with a wide range of mobile device use, mobile phones and the Internet has been the rapid integration tide coming in, mobile Internet access through mobile phones are brewing a few times in the traditional Internet a huge market, which, from the international giants, who have a I have been verified, in the face of mobile Internet demonstrated by the tremendous business opportunities, the giants are looking for high ground of industries, Nokia has already indicated that the mobile Internet company’s restructuring determination and Hutchison Telecom will Skype, MSN, Google and other Internet applications into their own Business; Ericsson to multimedia applications as an important future direction ……. from the layout of these giants have mobile Internet, has been that the rise of mobile Internet can not be stopped.


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SK Net Service Company Ltd:How to avoid attacking effectively?

July 25th, 2008 by nopq632

This article is provided by SK Net Service Company Ltd

For more than several main forms of attack, Chen Yuqi said: “There is no one solution to deal with all forms of attack and we need to do is: avoid the attack, once the attack, in the shortest possible time to take effective solutions, To avoid loss of magnification. ”

Respond to phishing attacks need to step up precautions

During the Olympic Games would have occurred in the denial of service attacks, viruses attack and phishing attacks, Chen Yuqi were given the following specific recommendations:

• The site, on the one hand, the need to strengthen staff training, while enhancing the safety awareness of the ways to strengthen anti-virus inform so that employees do not landing and the most basic of unknown sites and click on the links daily escalation of anti-virus software for virus And restoration of the operating system vulnerabilities, to make full use of the latest version of the application software, and other security measures.

• the use of network security equipment to solidify the network’s security, good targeting of their security rules, filter out all the possible forgery of data packets. When found suffering from DDOS attacks, it should be immediately launched to cope with strategy and timely emergency contact ISP and related organizations, of the affected system to determine the other nodes, thereby block known attack from the node traffic.

• On the one hand, banks and various financial institutions, online trading sites on the server need to strengthen the maintenance and security protection, firewall equipment to set the strategy, while strengthening the firewall front of safety equipment management. To avoid a result of DNS attacks bear the legal, economic losses and other risks.

• On the other hand, Internet users conducting online transactions, it is necessary to polish her eyes, the site’s content, address certain confirmation after further detailed information about the import, to avoid personal financial information was malicious steal, then suffered economic losses.

• For site users, the website of the relative professional practitioners, ordinary Internet users are often relatively weak sense of security. However, it should be in the Olympic Games period remain highly vigilant and not easily landing, click on the receiving unknown sites and links to minimize online transactions and transfers.

DDOS attacks precautions should be comprehensive:

Chen Yuqi, said: “2008 Beijing Olympic Games is a major event to celebrate the country, we celebrate and take part in the same time, it should also heighten their vigilance, all the security risks to a minimum.”

(SK Net Service Company Ltd)

• early detection system and loopholes in the attack important information to establish and perfect back-up mechanism. In network management, carry out regular checks of the physical environment, the prohibition of unnecessary network services, establishment of border security boundaries. Regular testing system configuration information, see every day and pay attention to the security log.

Users need to attack the virus alert:


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SK Net Service Company Ltd:What kind of security risks dodomestic website face?

July 25th, 2008 by nopq632

(SK Net Service Company Ltd)

• denial of service attacks (DOS / DDOS attacks): denial of service attack is led to the crash site the most common type. Under normal circumstances, such attacks often occur in high visibility, the greater the number of active users of the site, during the Olympic Games, all kinds of live video, broadcast site, involving tickets, aviation, tourism and other business transactions, information exchange site May have suffered such attacks. Hackers use Trinoo, TFN, TFN2K, Stacheldraht, and other procedures to launch DDOS attacks on specific sites of the invasion and attack the installation procedures, resulting in network traffic to increase rapidly in a short period of time, more than the normal limit, thus allowing the system to collapse, the normal Use can not be carried out.

This article is provided by SK Net Service Company Ltd

According to Chen Yuqi analysis, during the various Olympic sites facing the main form of attack comes from the following:

• virus attack: the virus attack is the most long last, the most widely spread scope of the attack, the Olympic period, in the form of the virus attack is also more diverse. Hackers may take the forms, including: instant messaging bulk Olympic-related information, to induce users to click on links or virus infected document by sending a theme or content of the Olympic Games-related information and e-mail and e-mail attachments in the annex to the virus In the forum or paste it released the virus Olympic competition at the scene pictures or video link, the lure users to click on; attacks on the dissemination of news related to the Olympic site, linked to the relevant page-transmitted virus.

• New phishing attacks: the current phishing attacks have not only limited to the decoy e-mail and network connections, but through attacks on DNS servers, so users of the site visit to normal automatic shift to phishing sites. At the same time, the new smart-oriented virus also beginning to emerge, even if the user in the browser entered the correct address of the bank site, the software can also address this lure directed to the site, as long as users try logging on to banking sites, The software will be the browser’s address can be directed to any one of the fake site, so many users unknowingly been stealing the account numbers and passwords. During the Olympic Games, due to the visiting tourists, a large number of transactions, transfers, shopping can be conducted through the Internet, phishing during this period is very likely to stir up trouble and to the banks, trading site, users are brought about enormous losses.

Chen Yuqi, said: “These attacks against all Olympic-related information release, video broadcast, trade, exchange and other sites to launch attacks by launching an attack to obtain illegal profits, to achieve specific political, damage or vanity to meet such purposes.”


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SK Net Service Company Ltd:Hackers will greatly take advantage of Olympic Games

July 25th, 2008 by nopq632

In response, Chen Yuqi said: “hot incident has always been a hacker to the most popular tools, the history of the Olympics, World Cup and other sporting events are the hackers launched a large attack case in 2008 in Tibet and Sichuan big events Today’s earthquake and high oil prices, and even the U.S. war in Iraq were used as a malicious attack topic. In this regard, we must have sufficient attention. “

(SK Net Service Company Ltd)

National Computer Virus Emergency Response Center director Zhang Jian in an interview when he said, “the 10th National Games,” information technology systems had twice the malicious attacks by hackers, as the information network has taken “resolutely defending the” strategy, the ultimate guarantee that only safe and sound. The centre issued earlier in the report also pointed out: According to historical experience, in order to “famous”, many regard the Olympics as a challenge hackers and the object of attack, and also the Beijing Olympic Games could face individuals, groups, organizations and even national or With a political purpose network attacks, network security situation is very grim.

In view of the current emergency situation, Chen Yuqi said: “Olympic Games approaching, and makes many Olympic-related sites, data centers and institutions face even more serious security situation, in order to ensure normal operations and services to be free from infection and normal operation , We propose to the enterprise network security given sufficient attention, take corresponding measures to avoid in this round of attacks in the wave suffer unnecessary losses. ”

This article is provided by SK Net Service Company Ltd


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SK Holdings Company Ltd: Build self-trading platform on mobile ads

July 25th, 2008 by nopq632

Posture of the wireless set up in the end of 2006, Ye Xin, founder was the first country in the Nasdaq-listed Linktone SP’s CTO, also served as Sohu before the CTO. Wireless posture of the angel investors including venture capital Northern Lights founder of Dengfeng, Baidu founder Xu Yong, and so on. Although located in the area of wireless Internet, but wireless posture in the beginning, not the specific direction is very clear, after the WAP, mobile search and other different attempts, Ye Xin will eventually company’s future development orientation in a mobile ad On. On reasons, Ye Xin, said: “We believe that wireless advertising market in China has to import at the end of the period, wireless ad accurate, interactive features can be faster to bring direct effect of business owners, domestic emerging wireless advertising services, and international 4 A brand wireless advertising companies have taken this market. Current mobile advertising market is the most important characteristics of various emerging wireless forms of advertising, marketing some of the emerging pattern began to emerge and gradually formed its own characteristics. And the ability to create innovative models , Became whether the market can seize the opportunity of the key. ”

This article is provided by SK Holdings Company Ltd

The current posture of wireless and traditional patterns on the Internet in the form of Ali, her mother also somewhat similar, but in terms of time, the posture of the model to wireless as early as Ali mother. Ali, her mother create the “network ad trading platform” for advertisers and traditional small and medium-sized sites between the self-help trading platform. The biggest difference between the two trading mechanism is the difference, which is essentially different. Ali, her mother asked parties to the transaction fully transparent, advertisers in the trading platform directly on the face of the media. The posture of wireless is a certain degree of transparency. Advertisers do not directly face the media, the system will automatically selected according to user needs to match the WAP site. In addition, the posture of using the wireless auction mechanism, advertisers bid decision of the ad priority. Ye Xin said: “This is the way the performance of mobile ad decision. The phone number of ads on the form of a rolling, bid high frequency of the ads will be more.”

(SK Holdings Company Ltd)

Zhengshishangxian platform for more than a year of time, the posture of wireless advertising revenue has more than 10 million yuan, the visit of more than 400,000, which the firm Yexin marketing for mobile advertising market confidence. On the one hand from his confidence in the increasing number of advertisers on the free WAP shown a great interest, on the other hand, is different from the traditional Internet, mobile Internet competition has not yet formed. Ye Xin said: “In the coming for a long period of time, the mobile Internet will be a ‘grassroots’ prevailing market.”

In fact, the posture of the wireless business model is not difficult, in the wireless advertising industry value chain is advertising the position, its role is just like in traditional media advertising in the 4 A company in the Internet advertising and Allyes. But the posture of wireless mode more emphasis on the technology platform in the role of the whole transaction, Ye Xin, said: “This is due to the characteristics of wireless advertising decisions. Compared with traditional media advertising, radio advertising is more unique, such as the very The strong interaction and initiative, and forms of diversification, the ads can achieve precise statistics and accurate delivery, mobility, and so on, making a single advertising model is not possible to bring advertisers the most satisfied with the marketing results, and wireless ad Integrated service platform makes it easy to achieve. ”

March 2007, the posture of wireless mobile ad trading platform Zhengshishangxian, this system is actually an ad platform for communication between supply and demand, that is whether advertisers, or WAP site, you can through self-help in this way Platform on the deal. Ye Xin description: “In this platform, product information and transaction process relatively transparent. Advertisers can customize the platform independent ad delivery price, format, time and mode of payment, and choose the classification of WAP sites, and WAP Web site under the price level can also choose advertisers and other factors. “Currently, posture and 3400 have wireless WAP sites, and more than 300 advertisers cooperation.


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SK Holdings Company Ltd:The value of Mobile ads will embodied in the “long tail” market

July 25th, 2008 by nopq632

In fact, from 2006 onwards, as China Mobile WAP for the free market has taken a series of stringent measures to make preparations for the vast majority of the original investment mobile Internet venture capital have stopped their wait-and-see. For the financing, posture Wireless CEO Ye Xin said frankly that there are two did not expect: “The first thought is not the final investment is not the local VC, the second is the difficulty of financing far more than originally expected.” Indeed, although with the policy The relaxation of mobile Internet from last year’s third quarter were once again aroused the concern of VC, but because the direction of the mobile Internet is still vague, as well as for industrial policy concern, the majority of VC for mobile business are still very cautious.

Google has been in Japan and Taiwan, with the operators, launched a strong mobile advertising, Google CEO Eric Schmidt • full confidence that: “A true mobile Internet era coming, which will hasten Localization of a new generation of advertising, thus leading to a huge revolution. “Overlord of Nokia mobile phones has introduced a number of mobile ads laboratory, before the acquisition of a Boston provider of mobile advertising Enpocket, revel in the mobile advertising market Determination. Chip giant Qualcomm acquired in March this year in Ireland, a wireless content directional solutions provider Xiam, through orientation and personality of the technology to consumers display relevant content and advertising. Of course, operators are also important participants can not be ignored, the world’s leading operators Vodafone, Sprint, Verizon and China Mobile to mobile ads have been officially taken the first step.

This article is provided by SK Holdings Company Ltd

Recently, the mobile phone advertising in the marketing of the posture of wireless access to British mobile marketing company Velti company 6 million U.S. dollars investment, making it one of the few recent investment in the mobile Internet business companies.

Mobile ads mobile Internet industry as a whole the first focal point, not surprising. Because any wireless business, competition will be the focus of the traffic from the user and for the ultimate model of the profits to channel resources to explore and competition, and mobile ads are now able to see the most direct profit model. An industry that: “Do not racking their brains to think of some new revenue, the best way is advertising.”

But on the whole mobile Internet business direction and business model is also optimistic about the unspeakable, but Yijuntuqi mobile ads, by including the VC, the traditional Internet giant, veteran telecommunications equipment, and even operators of the widely favored.

But as an emerging industry, mobile advertising there are many gaps, from a global perspective, not a mature model that we can draw. Mobile advertising was not even a universally accepted definition, not to mention the integrity of the value chain. But this is precisely the mobile advertising market opportunity lies. Ye Xin said: “This is a recognized market has broad prospects, but have not yet formed a development model and the market structure provides unlimited opportunities for innovation.”

(SK Holdings Company Ltd)


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SK Holdings Company Ltd:What kind of IM software does CIO need?

July 25th, 2008 by nopq632

But now there is a trend, in addition to the traditional web portal, a gateway to the client (usually is the IM software) with a more humane user habits. Such as from a business IM software is very convenient to switch to any business enterprise system (the background to achieve a single sign), while the news from the operational system can be easily carried out on the show in the IM, and facilitate the realization of pullback . Users to use business software greatly facilitated.

During the interview, Zhang pointed out that enterprise managers from the perspective of enterprise-class IM should have its own characteristics. Enterprises need is the first instant messaging platform, to the communication, competence, such as a series of management and control, and the need to safeguard their security. In addition, enterprises should also have IM enterprise, the uniform custom contacts, employees do not need to add friends, but directly to each individual’s desktop and secondly, enhanced security, all of the servers can be deployed to the enterprise, the largest To ensure that enterprises of the degree of data security. In addition, enterprise-class IM also provides a user-based, organization, role and authority, such as the management and control methods.

(SK Holdings Company Ltd)

When faced with various business, need to be able to conduct simple Internet video conference call or voice conferencing, or need to network fax, SMS communication, and so on, so companies need the IM must also be integrated communications platform.

A few years ago the concept is very popular portals, web-based technology is the gateway to various business systems can achieve the reunification of the entrance and unified messaging.

Third converged communications platform

A similar enterprise IM software as a unified system of enterprise business portal entrance and the concept of unified messaging platform is a new concept.

Enterprise-class IM has begun to popularize the road, CIO face many manufacturers can choose how to meet the internal needs of the growing communication? »

The second client portal and unified messaging platform

The first enterprise-class instant messaging platform

In fact a similar application in personal IM has been very good on the application of experience, such as MSN and Hotmail integration, QQ with a variety of games, the integration of value-added services.

This article is provided by SK Holdings Company Ltd

Zhang said: “I personally think that the integration of communication is very concerned about the user experience, the operation of the convenience users, the more simple, more humane, state your communications integration and harmonization of communication do better, and now we have a lot of the Means of communication, such as SMS, VOIP, fax these functions have been integrated pull. As a user of the operation, and hope to better the import, export user would like to do things, this will have on hand immediately Functional point of entry, but when a message to the users so that, as an export news, users hope to provide a unified information platform.

CIO who want information in their internal communication can be achieved easily, reduce communication costs, when the CIO choose a professional enterprise-class IM software, the survey data show that saving communications costs 30 percent to 50 percent. IT network of experts recommended, CIO do in the enterprise IT budget, should be enterprise-class IM software Add to tips, and firmly adhere to enterprise-class IM software choose the elements in order to enable the implementation of enterprise information to multiplied.


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